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Ad Serving For Online Publishers

RRP $18.99

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This book tells you how to publish online advertisements easily and quickly. Step-by-step instructions and illustrations reveal how to set up your own free ad server, change out ads fast, on one or many websites, and increase website income. "Ad Serving For Online Publishers" is specifically for website owners, website administrators, and ad agency brokers who need to control Internet marketing campaigns, multiple banner ads, product ads, and affiliate promotions, with more choice over where, when, and to whom advertising is displayed. In this book you will discover how to: - improve monetization of a website with advertising - correctly format advertiser text links, display ads, and affiliate ads - set up campaigns and control conditions of delivery - place your ads where viewers notice them - automatically have ads display in preferred locations without coding - accommodate desktop, tablet, and smartphone users - track ad performance and generate revealing reports - optimize your ad campaigns to increase revenue


A Knight At The Movies

RRP $272.99

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Long before "Monty Python and the Holy Grail," Hollywood's version of the Middle Ages had sometimes been laughable. Who can resist chuckling at "The Black Knight" (1954), in which Arthurian warriors ride across a plain complete with telephone poles in the background? Or "The Black Shield of Falworth" (1954), in which Tony Curtis-in his best medieval Bronx accent-utters the immortal line, "Yonda is the castle of my fodda"? These films may not be paragons of historical accuracy, but much of what we know-or think we know-about the Middle Ages has been dictated by what we've seen on the movie screen.
In this entertaining and deeply informative book, John Aberth-author of From the Brink of the Apocalypse-assesses the historical accuracy of well known cinematic interpretations of the Middle Ages. Separating fact from fiction in more than fifty films from the silent era to today, including "Camelot, Excalibur, Braveheart," and "The Adventures of Robin Hood," Aberth shows how narrative license routinely makes the distant era familiar by projecting contemporary obsessions and fears onto the past. These stock images of knights in shining armor and damsels in distress rarely sum up real life in the Middle Ages. Instead, the best and most thought-provoking works-like Ingmar Bergman's "The Seventh Seal"-revel in the differences between those times and our own, drawing us into another world in order to understand and appreciate the differences.
With provocative insight into the blurred lines between medieval fact and fiction, both history buffs and film aficionados will find much food for thought here.



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