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The New Consumer Online

RRP $272.99

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It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful. Drawing on Bourdieu and Campbell to support his thesis, Edward McQuarrie uncovers what is new online by: * presenting a sociological perspective on what consumers do online and contrasting it to more familiar economic, psychological and ethnographic views * reinterpreting Bourdieu's idea of cultural capital to understand the success of fashion bloggers * showing how the meaning of taste and what it means to dress fashionably have changed with the Web * explaining why online reviews cannot be considered word-of-mouth and therefore cannot be understood using that idea * examining why Pinterest is so attractive to female consumers while relating Pinterest to Walter Benjamin's ideas about how mechanical reproduction changes the meaning of art. This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online.


Searching For Wisdom In Movies 2016

RRP $274.99

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In this volume, Richard Gilmore explores film as a channel through which to engage in philosophical reflection and analyzes the relationship between philosophy and film. This book argues that philosophy and film can and should be used for the amelioration of life's difficulties and the promotion of life's boons. Gilmore identifies how philosophy and film complement and enrich one another and explores their relationship by connecting classic wisdom texts to significant movies. For example, the volume analyzes the Coen brothers' films The Big Lebowski and A Serious Man in light of The Book of Job. Gilmore considers the ancient idea of philosophy as "spiritual exercise" and a way of life. The volume concludes by examining what the author labels "sublime conversations" as the highest expression of philosophy. The book identifies and dissects these conversations in movies directed by the likes of Robert Bresson, Yasujiro Ozu, Jean-Luc Godard, and Ingmar Bergman, among others.



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